You’re invited to Ally Island. Ally Financial is launching a new effort that levels up the enjoyment of learning about finances, starting with a unique in-game event in Animal Crossing: New Horizons with a historic turnip exchange.
“Only a third of Americans can answer four out of five basic financial questions, down from 42% a decade ago, with the biggest drop among young people ages 18-34,” the company says. “Through a series of initiatives, Ally will bring lessons about money to where this generation spends its time: gaming.”
The first of the events kicks off tonight with the opening of Ally Island inside Animal Crossing: New Horizons. Concepts such as currency, interest rates, and real estate are all part of the game. Ally Island gives players the opportunity to not only improve their in-game financial positions but also gain a deeper understanding of important money concepts.
Streamer and gamer KangGaming officially unveils Ally Island tonight at 7:00 PM ET via his Twitch stream. Then players can visit the island and take advantage of its Stalk Exchange, which features a record-breaking, game-shattering exchange rate of 1,000 bells per turnip.
The island also provides a photo opp overlooking “Little Detroit,” hosts the game’s first golf tournament, and shows players what their savings can buy at Bucket List Beach. More info and a schedule of events can be found below. The island dream code is DA-9350-9609-6289.
Ally’s Stalk Exchange
From 10/23 – 10/27: Players can line up to sell their turnips on Ally Island and realize never-seen-before profits. Every turnip equals 1,000 bells.
Twitch Stream
10/23: 7:00 – 9:00 pm ET – Watch live at Twitch.tv/kanggaming!
Turnip Exchange on Ally Island
10/23: 9:00 pm – 11:00 pm ET
10/24: 12:00 pm – 6:00 pm ET
10/25: 12:00 pm – 6:00 pm ET
10/26: 5:00 pm – 11:00 pm ET
10/27: 5:00 pm – 11:00 pm ET