A Game-Changer for Twitch Sponsorship Opportunities
Twitch streamers looking to monetize their content now have a powerful new tool at their disposal. StreamElements and Twitch have partnered to integrate performance-based sponsorships directly into Twitch dashboards, making it easier than ever for creators to secure brand deals and increase their earnings.
This marks the first time Twitch has embedded a third-party sponsorship platform within its ecosystem, a move that could revolutionize how streamers connect with brands. By bringing trusted sponsorship opportunities directly to Twitch dashboards, the partnership aims to streamline the monetization process for creators of all sizes. It continues other efforts Twitch has made to help their creators monetize their streams.
Adding to this momentum, StreamElements recently secured $100 million in funding, led by SoftBank Vision Fund 2, with participation from PayPal Ventures, MoreTech, and other major investors. This investment is set to accelerate the development of monetization, production, and engagement tools—ensuring that streamers across multiple platforms have access to cutting-edge resources to grow their channels and income streams.
More Ways for Streamers to Earn
For many Twitch creators, sponsorships are a key revenue stream alongside subscriptions and ad revenue. With this new integration, streamers no longer need to rely solely on external sponsorship platforms—they can now browse and accept sponsorship offers right from their Twitch dashboard.
According to StreamElements, this collaboration is designed to:
- Make sponsorship deals more accessible to smaller creators
- Expand monetization opportunities for streamers at all levels
- Increase awareness of StreamElements’ tools and sponsorship options
- Support Twitch’s commitment to providing streamers with more earning potential
This expansion aligns with StreamElements’ broader mission of empowering content creators. Since launching in 2017, the company has helped over 1.1 million creators generate hundreds of millions of dollars through engagement and monetization tools, including overlays, alerts, merchandise stores, and tipping features. With the latest investment, StreamElements is poised to broaden its reach beyond live-streaming, integrating new tools for Video on Demand (VOD) creators on YouTube and beyond.
Or Perry, CEO of StreamElements, emphasized how this integration benefits Twitch creators:
“Partnering with Twitch reinforces our shared creator-first vision and commitment to helping streamers monetize. This collaboration significantly expands access to our sponsorships for Twitch creators of all sizes.”
Twitch’s Chief Monetization Officer, Mike Minton, echoed this sentiment, highlighting how Twitch’s growth is tied to its streamers’ success:
“Twitch grows alongside its streamers as they build their communities and success, and sponsorships are key to that growth. With Creator Profiles and our new partnership with StreamElements, creators can now easily showcase their channels and connect with relevant sponsor campaigns. By integrating these tools into the Twitch dashboard, we’re simplifying the process of securing brand deals and helping streamers increase their revenue.”
StreamElements’ $100M Investment and the Future of Creator Monetization
The announcement of StreamElements’ partnership with Twitch comes at a pivotal moment, as the company is experiencing significant growth in the creator economy. With its $100 million investment round, StreamElements is expanding beyond Twitch, targeting additional platforms like YouTube, Facebook Gaming, and Trovo.
Gil Hirsch, co-founder and newly appointed CEO of StreamElements, highlighted the company’s long-term vision:
“Since launching StreamElements in 2017, it has become the leading platform in the creator economy by building great products and providing legendary service to content creators of all sizes while helping them collectively generate over a hundred million dollars. With this additional funding, we are bolstering our staff to strengthen and broaden our ability to enable content creators across multiple platforms to make a living doing what they love.”
The funding will allow StreamElements to develop new monetization tools that enhance both livestreaming and Video on Demand (VOD) content. As on-demand video continues to grow, the company is actively working on interactive engagement features for pre-recorded content, ensuring that VOD creators can monetize their videos as effectively as livestreamers.
“YouTube currently has over 40 million active gaming channels, making it the largest gaming platform in the world,” adds Hirsch. “The bulk of this content is on-demand videos, which lack the real-time engagement functionality that has driven the success of the livestreamed market. We are focused on infusing on-demand videos with dynamic interactive features to strengthen the communities around this type of content.”
The investment also supports StreamElements’ expansion to Trovo, where the company has introduced overlays, chatbots, tipping functionality, and activity feeds to enhance streamer monetization and engagement.
The State of Twitch in 2025
Despite a consistent level of engagement, Twitch has faced increasing competition from alternative streaming platforms. In 2023, Twitch watch time hit 18.9 billion hours, and while 2024’s numbers are slightly lower at 18.5 billion hours, the platform remains dominant in the gaming live-streaming space.
However, some factors may be contributing to Twitch’s slowed growth:
- More streamers exploring other platforms such as YouTube Gaming and Kick
- The rise of multistreaming, allowing creators to broadcast on multiple platforms simultaneously
- Changing monetization policies, influencing how streamers generate revenue
According to StreamElements’ State of the Stream 2024 report, these trends could explain why Twitch’s growth has plateaued. However, by making sponsorship deals more accessible, Twitch is providing another incentive for creators to stay on the platform and continue building their communities.
The additional investment in expanding monetization tools for both livestreamers and VOD creators is also part of a broader shift in content consumption habits. While Twitch remains a major player, YouTube’s dominance in gaming-related VOD content suggests that the future of creator monetization must cater to both livestreamers and traditional video creators.
Final Thoughts: A Big Win for Twitch Streamers and Content Creators
For Twitch creators, this StreamElements integration is a significant step forward. By embedding performance-based sponsorships directly into Twitch dashboards, the partnership makes it easier than ever to connect with brands, secure deals, and generate income—without relying on third-party platforms.
More importantly, the $100 million investment in StreamElements signals a major expansion beyond Twitch, ensuring that content creators across multiple platforms have access to the best monetization, engagement, and production tools.
Whether you’re a small streamer looking for your first brand deal or an established creator seeking more sponsorship opportunities, this new integration could be a game-changer for your streaming career.
What do you think about this new sponsorship integration and investment in creator tools? Drop your thoughts in the comments!
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